I don't blog about ingredients or products very often, but these coffee beans from Joshua Tree Coffee Company are, in my opinion, quite special, and not just because I lived in Ethiopia as a boy. Firstly, the beans are organic, and they're roasted in a roaster that minimizes their exposure to air. What makes the flavor so special, though, is the fact that they're a light roast. I first came across light roasted coffee at a tasting on a coffee plantation in Panama, and I was amazed at the fruity flavor. I'd always been partial to medium roast for the chocolate notes, and the fruity notes of the light roast was a revelation. Even though these Ethiopian beans are light roasted, the flavor of the coffee is mildly fruity and it still has a light chocolate note. It is very distinctive, though; I haven't experienced this flavor from coffee beans grown anywhere else. Ethiopia, by the way, is the birthplace of coffee. The lovely cactus you see is located in a pot outside the coffee company in Joshua Tree.
Location: Joshua Tree Coffee Company, 61738B Twentynine Palms Hwy, Joshua Tree, California. Date: June 13, 2020.
3 Comments
alfredo
6/14/2020 08:24:07 am
Not to criticize the company's coffee, which could be very good as you say, but seems to me the essential aspect of Ethiopian coffee culture is that it's roasted in the kitchen right before you drink it, so if they're selling it already roasted then it's already lost some of its "ethiopianess".
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Roland
6/14/2020 01:43:29 pm
Very clever, but you forget that this is just one part of Ethiopian coffee culture. Remember those expensive espresso machines that the Italians left behind? Every hole in the wall café seems to have had one, and the coffee produced this way was delicious, and it was also pre-roasted.
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1/19/2023 12:20:50 am
Really Informitive! Coffee Factory is as a family run company, with one aim, to offer incredible coffees from World Class Coffee Farmers, freshly roasted, as and when you need it to your home or business. Ethically sourced and roasted on Dorothy our vintage Probat Roaster.
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AuthorChef Roland has been a legal resident of seven countries and has travelled in over thirty, documenting food along the way. He currently resides in the desert in Southern California. Categories
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